The new corporate logo was shown on the social media website, but the URL was still set to twitter.com, and the blue “Tweet” button was still accessible. A blue X logo appeared for specific users, indicating incomplete deployment.
CEO and owner Elon Musk announced the new logo on Sunday, along with the news that the business will rebrand as “X” and expand into the financial services, retail, and payments industries.
The sound of birds tweeting, according to the design website Creative Bloq, inspired Twitter’s name, and the company has used avian branding ever since it paid $15 for the stock symbol of a light blue bird.
Twitter CEO Linda Yaccarino tweeted the company’s new logo on Sunday night: “X is here!” Okay, let’s do it.
Musk modified his Twitter bio to read “X.com,” which now links to twitter.com, and his profile picture to the company’s new logo, which he called “minimalist art deco,” late on Sunday.
He also revealed the site’s new name, tweeting that a post will be called “an X.”
Musk had previously titled Twitter’s parent firm the X Corporation, and he has since claimed that his acquisition of the social media behemoth was “an accelerant to creating X, the everything app,” a reference to the X.com company he started in 1999, a later iteration of which became online payments giant PayPal.
Even with these additional features, such an app may serve as a social networking platform for its users.
Yaccarino tweeted on Sunday that “X will connect us in ways we’re just beginning to imagine” thanks to artificial intelligence.
Yaccarino, a former NBCUniversal advertising sales executive whom Musk hired last month to be Twitter’s CEO, predicted that the company was about to significantly expand its offerings.
According to a tweet by author Tomás R. Yaccarino, “X is the future state of unlimited interactivity centred in audio, video, messaging, payments/banking,” which would lead to the establishment of a universal marketplace for “ideas, goods, services, and opportunities.”
Diverse Sources of Income
Marketers have turned away from Twitter in droves since October, when Musk purchased the firm for $44 billion, mainly due to Musk’s managerial style and the mass firings at the company that decimated content moderation.
The wealthy leader of SpaceX has thus begun exploring the possibility of accepting money and conducting business on the site.
There may be as many as 200 million people using the platform daily, but it has been plagued by technical issues ever since Musk fired most employees.
Many users and advertisers have voiced their displeasure with the social media platform after it began charging for previously free features and reversed a ban on right-wing accounts.
This month, Musk claimed that advertising-income at Twitter had dropped by half since he assumed control.
Meta, a subsidiary of Facebook with up to 150 million members, debuted its text-based platform Threads this month.
Market research firm Sensor Tower found that in the weeks after the debut of the competing app, consumers’ engagement with it fell.
